Brand consistent digital signage on every screen, in every office

Why brand consistent digital signage is hard

Signage drifts. One office picks a slightly different blue, another stretches the old logo, a third uses whatever font was the default. Nobody means to go off brand, but when every layout carries its own fixed colors and fonts, keeping dozens of screens consistent means checking each one by hand.

CompleteVantage solves this with a brand kit per organization. Layouts refer to your brand ("primary color", "heading font") instead of fixed values. The brand is filled in when a screen gets its content, so every screen that uses it stays in step.

What goes in the brand kit

The Brand page holds everything a designer would hand you in a style guide:

• Two logos: one for light backgrounds and an optional one for dark backgrounds, so the logo is readable whatever the layout behind it.
• Five colors: primary (your main color), secondary, accent (highlights such as labels and prices), dark and light (backgrounds and text).
• Two fonts: one for headings and one for body text, chosen from nine bundled typefaces including Inter, Montserrat, Poppins, Oswald, Bebas Neue, Playfair Display, Lora and DM Serif Display.

A preview on the same page shows a template of your choice in the brand as you edit, so you can see the result before you save. Admins manage the brand, which keeps it from being changed by accident.

• Logo for light and for dark backgrounds
• Primary, secondary, accent, dark and light colors
• Heading and body fonts
• Live preview while you edit

Change the brand once, restyle every screen

Rebrands, seasonal color changes and new logos no longer mean editing every layout. Change the primary color on the Brand page and every layout that uses the brand primary color changes with it. Screens pick up the new look on their next check-in, usually within a minute.

The same applies to fonts. Swap the heading font from Montserrat to Playfair Display and every heading on every brand-following layout changes, from the lobby welcome screen to the canteen menu board.

Bundled fonts that work offline

Many signage tools pull fonts from an online font service. If the screen loses its connection, or the network blocks that service, text falls back to a default font and the design breaks. CompleteVantage serves its fonts from its own server along with the player, and screens cache them with the rest of their content. Your brand fonts still show on a screen that has been offline for days. Read more in offline playback.

• Nine open-licensed font families included
• Served by CompleteVantage, not a third-party font service
• Cached on the screen with the content